Hey! I’m Kennedy!

December 2021

I was hired as a one-person marketing team to write weekly blogs, post on social media, and develop print materials. (This was my first ever marketing job. I loved what I did day-to-day, but looking back, it was truly directionless effort.)

October 2022

I left marketing to work as an elementary school teacher. I also bartended, sold some artwork, and really just explored until I realized I missed marketing.

January 2024

I returned to marketing as a content-creating freelancer. One of my clients was the same company I had worked for as a one-person team.

March 2025

That same company offered me a full-time role; they wanted me in their one-person marketing seat again. I accepted, but when I got there, I realized not much had changed. After years, they were still operating without cohesion across their marketing efforts. Every piece of content (social posts, emails, etc) looked and sounded like it came from a different company, and there was no alignment with business goals driving efforts.

So I paused content creation and took time to align their business goals with marketing goals. This meant thoroughly defining their brand and selecting marketing tactics that matched their bandwidth and budget.

March 2026

Marketing with Kennedy was born. I now work to do the same (plus a little more) for small businesses. Ultimately, I turn “busy marketing” into something more cohesive for small businesses. I achieve this by building systems for small teams that incorporate strategy, execution, and analytics (as opposed to just execution, execution, execution).