I started out guessing, too.

In December of 2021, I was hired as a one-person marketing team to post regularly on social media, write weekly blogs, and develop print materials. I was very busy, but in retrospect, it was truly directionless effort.

Then, I came back knowing better.

I left marketing simply to explore other career paths, but I wasn’t gone for long. Two and a half years later, I was invited back to that company’s one-person-marketing-team role.

The sad thing was: they were still dealing with the same fundamental problem years later (a lot of marketing activity with no results).

So I stopped thinking about only content.

I started looking beyond the next post. I defined the company’s brand and differentiators, and I built strategy around actual business priorities. I considered my bandwidth and figured what we could do with very limited time and resources that would truly move the needle.

In other words, I built the structure I needed when I was sitting there wondering what the hell to post.

That experience became this business.

I know for a fact that just because you’re a small team doesn’t mean you can’t do big marketing things. But just “doing more” isn’t the answer. You need to understand what makes your business stand out, what sort of content would display that value, and how to make it happen with the time you actually have. I build those strategies and systems for small marketing teams.

Thanks for being here! My name’s Kennedy.

When I’m not building social media strategies and systems for business owners, I enjoy drawing, baking, and spending time with the people I love. I am a very outgoing and creative person, and I look forward to working with you!